For years, I’ve worked alongside dealers, marketing teams, and technology partners to help move metal through smarter advertising. But in the last 24+ months, something has changed, and it’s more than just a trend.

Artificial Intelligence is fundamentally reshaping automotive advertising.

From predictive bidding and automated ad creative to inventory-aware targeting and real-time attribution, AI isn’t just helping us work faster, it’s helping us work smarter. It’s identifying patterns we can’t see and making decisions we’d never have time to make manually.

But here’s the challenge: the auto industry is flooded with noise. Not every “AI-powered” tool is actually intelligent, or even built for dealers. That’s where this blog comes in.

What You Can Expect
I’ll be sharing practical insights, dealer-specific strategies, and real-world use cases for how AI is improving digital advertising performance, especially in search, social, and digital retailing.

Whether you’re a GM, a digital marketing director, or a vendor partner looking to stay ahead of the curve, this blog is for you.

First up: 5 Ways AI Is Transforming Paid Search Advertising for Auto Dealers. (Coming next week.)

Let’s cut through the buzzwords and talk about what really works.