This Fourth of July, as my family and I celebrate America’s independence with fireworks, a low country boil, and a ride in my classic ’74 CJ5, it’s a perfect time for me to reflect on a different kind of revolution, one that’s happening right now in the automotive industry, powered by the brains of Artificial Intelligence.

From Henry Ford’s Model T to today’s AI-driven showrooms, the American auto industry has always been a story of innovation. But 2025 is shifting into high gear, and it’s not just torque we’re talking about. It’s machine learning, predictive analytics, and smarter-than-ever automation.

Here’s how AI is driving a new kind of freedom for dealers and customers alike:

🎇 Freedom from Guesswork
With AI analyzing market trends, inventory movement, and shopper behavior, dealers can stop relying on gut feelings and start making data-backed decisions. From pricing to ad placements, AI helps you move metal smarter.

🎇 Independence from Inefficiency
AI is like your best employee, available 24/7, never takes lunch breaks, and can qualify leads, write ad copy, and schedule service appointments before you’ve even had your morning coffee.

🎇 A New Declaration of Experience
Just like the Founding Fathers wanted freedom for the people, AI gives your customers a more personalized, streamlined experience, with digital retailing tools that adapt to individual preferences and real-time engagement that turns clicks into keys-in-hand.

🎇 Driving Forward, Together
The future of automotive isn’t just electric, it’s intelligent. AI empowers dealerships to compete, connect, and convert with the kind of precision that’s as American as, well, a Corvette on the open road.

So this July 4th, as you enjoy the sights and sounds of celebration, take a moment to think about the sparks flying in our industry. Because the next revolution won’t come from a battlefield, it’ll come from a dashboard, a datastream, and a digital strategy that embraces AI.

Happy Independence Day from my family to yours! And let’s be proud to celebrate American innovation, horsepower, and the freedom to drive forward.