As someone who’s spent years in the trenches with automotive marketing teams, I’ve seen firsthand how AI can streamline operations, improve ROI, and help dealers work smarter, not just harder. The real challenge now? Cutting through the noise to identify which AI tools are truly intelligent and which ones are just capitalizing on the buzz. […]
Read more "5 Ways AI Is Transforming Paid Search for Auto Dealers"Search is evolving and fast. We’re no longer optimizing just for pages on a search results list. We’re optimizing for AI engines that generate answers in real time. Welcome to the era of Generative Engine Optimization (GEO), where your content has to earn its place inside the answer, not just on the list. If your […]
Read more "AI Is Changing SEO Forever: How Generative Engine Optimization (GEO) Keeps You Visible in AI Search"For years, I’ve worked alongside dealers, marketing teams, and technology partners to help move metal through smarter advertising. But in the last 24+ months, something has changed, and it’s more than just a trend. Artificial Intelligence is fundamentally reshaping automotive advertising. From predictive bidding and automated ad creative to inventory-aware targeting and real-time attribution, AI […]
Read more "The Future of Automotive Advertising Is Here, and It’s Powered by AI"
G Scott Swiger 