Red, White, and Revving: How AI is Fueling a New Revolution in the Automotive Industry

This Fourth of July, as my family and I celebrate America’s independence with fireworks, a low country boil, and a ride in my classic ’74 CJ5, it’s a perfect time for me to reflect on a different kind of revolution, one that’s happening right now in the automotive industry, powered by the brains of Artificial […]

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Google’s Muvera Algorithm & June 2025 Core Update: What Auto Dealers Need to Know

The digital ground beneath our tires just shifted, again. On June 28th, Google confirmed its June 2025 Core Update is now fully rolled out, bringing with it a new AI-driven algorithm named Muvera. Designed to enhance “information gain” in search results, Muvera prioritizes content that adds unique value beyond what’s already on the SERP. For […]

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AI Is Changing SEO Forever: How Generative Engine Optimization (GEO) Keeps You Visible in AI Search

Search is evolving and fast. We’re no longer optimizing just for pages on a search results list. We’re optimizing for AI engines that generate answers in real time. Welcome to the era of Generative Engine Optimization (GEO), where your content has to earn its place inside the answer, not just on the list. If your […]

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The Future of Automotive Advertising Is Here, and It’s Powered by AI

For years, I’ve worked alongside dealers, marketing teams, and technology partners to help move metal through smarter advertising. But in the last 24+ months, something has changed, and it’s more than just a trend. Artificial Intelligence is fundamentally reshaping automotive advertising. From predictive bidding and automated ad creative to inventory-aware targeting and real-time attribution, AI […]

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