Can AI-Generated Ads and Content Build Real Customer Loyalty in Automotive Retail?

In the fast-evolving world of automotive advertising, it feels like every day brings a new innovation, a new platform feature, or a new promise about what AI can do for dealers. From automated ad creative to ChatGPT-written blog posts, AI is streamlining the way dealerships market themselves online. But here’s the real question that keeps […]

Red, White, and Revving: How AI is Fueling a New Revolution in the Automotive Industry

This Fourth of July, as my family and I celebrate America’s independence with fireworks, a low country boil, and a ride in my classic ’74 CJ5, it’s a perfect time for me to reflect on a different kind of revolution, one that’s happening right now in the automotive industry, powered by the brains of Artificial […]

5 Ways AI Is Transforming Paid Search for Auto Dealers

As someone who’s spent years in the trenches with automotive marketing teams, I’ve seen firsthand how AI can streamline operations, improve ROI, and help dealers work smarter, not just harder. The real challenge now? Cutting through the noise to identify which AI tools are truly intelligent and which ones are just capitalizing on the buzz. […]

G Scott Swiger

AI in Automotive Advertising Expert

AI in Automotive

Can AI-Generated Ads and Content Build Real Customer Loyalty in Automotive Retail?

Red, White, and Revving: How AI is Fueling a New Revolution in the Automotive Industry

5 Ways AI Is Transforming Paid Search for Auto Dealers