AI in Marketing

Are We Teaching the Wrong SEO Skills to Automotive Marketers? (And Ignoring AI + GEO in the Process?)

In today’s dealership marketing world, too many teams are still treating SEO like it’s 2015. The focus? Meta tags. H1s. Keyword density. XML sitemaps. It’s the same tactical to-do list we’ve clung to for years. And while technical SEO still matters, it’s no longer enough, especially not in the age of AI and GEO (Generative […]

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Can AI-Generated Ads and Content Build Real Customer Loyalty in Automotive Retail?

In the fast-evolving world of automotive advertising, it feels like every day brings a new innovation, a new platform feature, or a new promise about what AI can do for dealers. From automated ad creative to ChatGPT-written blog posts, AI is streamlining the way dealerships market themselves online. But here’s the real question that keeps […]

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