First Time at the Plate, The Great Search Decoupling, and Early Lessons Testing ChatGPT Ads

From watching my oldest son step up to the plate in Little League to running early ChatGPT Ad campaign tests for my auto dealers, June has been all about stepping into new territory. Here is a breakdown of early conversational ad performance and the “Great Decoupling” of search rankings.

5 Ways AI Is Transforming Paid Search for Auto Dealers

As someone who’s spent years in the trenches with automotive marketing teams, I’ve seen firsthand how AI can streamline operations, improve ROI, and help dealers work smarter, not just harder. The real challenge now? Cutting through the noise to identify which AI tools are truly intelligent and which ones are just capitalizing on the buzz. […]

G Scott Swiger

AI in Automotive Advertising Expert

Artificial Intelligence

First Time at the Plate, The Great Search Decoupling, and Early Lessons Testing ChatGPT Ads

5 Ways AI Is Transforming Paid Search for Auto Dealers