Car Dealer Marketing

Are We Teaching the Wrong SEO Skills to Automotive Marketers? (And Ignoring AI + GEO in the Process?)

In today’s dealership marketing world, too many teams are still treating SEO like it’s 2015. The focus? Meta tags. H1s. Keyword density. XML sitemaps. It’s the same tactical to-do list we’ve clung to for years. And while technical SEO still matters, it’s no longer enough, especially not in the age of AI and GEO (Generative […]

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Can AI-Generated Ads and Content Build Real Customer Loyalty in Automotive Retail?

In the fast-evolving world of automotive advertising, it feels like every day brings a new innovation, a new platform feature, or a new promise about what AI can do for dealers. From automated ad creative to ChatGPT-written blog posts, AI is streamlining the way dealerships market themselves online. But here’s the real question that keeps […]

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Google’s Muvera Algorithm & June 2025 Core Update: What Auto Dealers Need to Know

The digital ground beneath our tires just shifted, again. On June 28th, Google confirmed its June 2025 Core Update is now fully rolled out, bringing with it a new AI-driven algorithm named Muvera. Designed to enhance “information gain” in search results, Muvera prioritizes content that adds unique value beyond what’s already on the SERP. For […]

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