Discover why GEO (Generative Engine Optimization) is transforming digital marketing. Learn 10 key differences from SEO and why relevance, not rankings, matters in AI-driven search.
Read more "GEO vs. SEO: Why Relevance and Not Just Rankings Wins in the Age of AI Search"In today’s dealership marketing world, too many teams are still treating SEO like it’s 2015. The focus? Meta tags. H1s. Keyword density. XML sitemaps. It’s the same tactical to-do list we’ve clung to for years. And while technical SEO still matters, it’s no longer enough, especially not in the age of AI and GEO (Generative […]
Read more "Are We Teaching the Wrong SEO Skills to Automotive Marketers? (And Ignoring AI + GEO in the Process?)"Search is evolving and fast. We’re no longer optimizing just for pages on a search results list. We’re optimizing for AI engines that generate answers in real time. Welcome to the era of Generative Engine Optimization (GEO), where your content has to earn its place inside the answer, not just on the list. If your […]
Read more "AI Is Changing SEO Forever: How Generative Engine Optimization (GEO) Keeps You Visible in AI Search"
G Scott Swiger 