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G Scott Swiger

AI in Automotive Advertising Expert

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NADA 2026

From “Shiny Objects” to Strategic Systems: A Tactical Deep Dive into NADA 2026

Go beyond the NADA highlights. This deep dive covers the RIPE framework for AI, the 3-day recon goal, and how to reach Level 3 marketing maturity for your dealership.

Read more "From “Shiny Objects” to Strategic Systems: A Tactical Deep Dive into NADA 2026"

AI Disruption or AI Advantage? My 4 Big Takeaways from NADA 2026

Las Vegas was a whirlwind, but the signal was clear: AI won’t fix a broken process; it will only accelerate it. Here are my top 4 strategic takeaways from NADA 2026 on AI, SEO, and the future of dealership operations.

Read more "AI Disruption or AI Advantage? My 4 Big Takeaways from NADA 2026"
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